BBC Gardeners’ World Live returns to Birmingham’s NEC for its 16th year and once again will bring together the best in show gardens, spectacular plants, celebrity appearances and wonderful shopping

The event is the foremost shopping-led gardening event in the calendar and embraces all gardening enthusiasts, from the keen amateur through to the green-fingered connoisseur, in association with the Royal Horticultural Society. The success of co-locating the event with the BBC Good Food Show Summer, as part of the BBC Summer Festival has meant that this diverse audience is expected to top 135,000 people in 2008.

If your company is involved in the gardening industry there are opportunities to suit your individual requirements throughout the event – plus with superb marketing and PR activities to maximise this is more than just a 5 day event! For a list of ‘new’ media opportunities click here.

Whilst retaining its status as a dedicated gardening event, BBC Gardeners’ World Live will once again form part of the successful BBC Summer Festival in 2008. This successful arrangement provides the platform from which your business can:

• Retail your products to a discerning and new audience	• Meet clients and customers face to face
• Launch new products and test the market	• Demonstrate your products
• Build brand loyalty and test awareness	• Build your customer base
• Drive footfall to your brand’s outlet or website

The success of BBC Gardeners’ World Live comes from attracting the optimum audience for exhibitors and sponsors. Naturally the support of BBC Gardeners’ World magazine gains enormous coverage as a result of a 320,000 circulation and a 1.5 million readership. Allied to this is the support on the event and magazine websites, dedicated radio and press advertising, poster sites, extensive direct mail and electronic-CRM, viral marketing, third party promotions and an impressive PR campaign with a total value of over £2million. One thing that is always assured is a packed out exhibition!

• 78% visit to buy plants and accessories
• 77% of visitors have a garden of over 40ft in length
• 80% visit “to get ideas and inspiration”
• Over £18m spent at the BBC Summer Festival

Rates start at £186 per m2
Bespoke sponsorship packages available
To get in touch with the BBC Gardeners’ World Live sales team click here.

Testimonials “2007 was our first year at Gardeners’ World and the overall experience exceeded our expectations. All of the Focus team who participated were highly enthused and want to be there next year" Roger Harold, Focus DIY “From the build up to the breakdown everything was better organized then I have had in the last 20 years of show in Germany, England, Las Vegas, Chicago and any other place in the world.” Sieste de Wit, Kornhorn Handtools