Introducing the new Dunlop® Purofort® Wildlife Deluxe

Strength. Purpose. Character.
This year, professional wellington boot brand Dunlop® launch their first ever Purofort® leisure boot…and they’re launching it here for us at BBC Gardiners World Live 2010!
The Wildlife Deluxe is an elite lifestyle boot developed using advanced Purofort® material technology. No need to sacrifice wellbeing for style, Dunlop® has combined comfort with classic elegance.
The Wildlife Deluxe provides protection against the elements, comfort against the terrain and longevity for contemporary urban lifestyles. Its ergonomic design and sleek calf taper ensure a smooth fit, whilst the classic lace upper keeps the boot snug.
The Wildlife Deluxe is available to pre-order exclusively at the BBC Gardiners World Live event.
Wildlife chic for urban discovery
Purofort® by Dunlop®

Originally developed for professionals and now introduced to contemporary urban wear, Purofort® has been created using over 30 years of tradition and knowledge from the experts at Dunlop®. Our unique material recipe is combined with skilled production technique. The result is a material with millions of integrated microscopic air bubbles providing outstanding comfort.
Its advanced material properties eliminate the 3 key issues commonly associated with traditional wellington boots: heavy, uncomfortable and cold.
Lightweight and shock absorbing, Purofort® offers supreme wearer comfort whilst minimising foot fatigue. Its thermal insulating properties maintain a comfortable temperature in all weather, right down to -20°C, and the tear resistant technology ensures movement flexibility.
Hot foot it down to Hall 20 stand G311 and try on a pair for yourself.
To be in with chance of winning a pair of these luxury boots, worth £150, simply answer this question:
What 3 key issues commonly associated with traditional wellington boots does Dunlop® Purofort® material technology eliminate?











