Sponsorship

What BBC Gardeners' World Live can do for you....

Sponsorship has a proven track record at BBC Gardeners’ World Live as a means of raising brand awareness, generating customer preference and brand loyalty. There are many opportunities that will fit with your brand values, and if it doesn’t exist, we can create it.

Live events
Live events deliver great brand experiences which engage, entertain and encourage consumers to experiment. Our audiences are seeking new experiences and ideas making them a highly receptive consumer group who will go on to influence others.

Align yourself with the internationally trusted BBC brands
Headline sponsors of our main features are repeatedly promoted throughout our campaign wherever the features are highlighted. This ensures your brand will gain exposure to millions in the run up to the live event in June.

Reap the benefits of our national marketing and PR campaign
Our Show campaign reaches over 10 million targeted consumers through a sophisticated marketing mix
• Activity in Gardeners’ World Magazine
• Direct Mail
• Outdoor
• Press
• TV and Radio advertising
• Digital Marketing
• Web activity
• Door Drops
• Field Marketing
• e-newsletters
• Targeted PR activity 

This is your chance to influence a passionate, knowledgeable and dedicated audience.
Here is a taster of what we have to offer:

Headline sponsorship
Become the headline sponsor of the Show and you will be placing yourself at the heart of everything we do in print, online, outdoor, on radio, TV and of course at the Show reaching a huge 10 million passionate consumers over the course of the campaign.

Your own branded feature
Whether it’s a live demonstration, theatre, Masterclass or workshop we have the expertise to meet your brand requirements. Successful past examples include the Grow Your Own Area sponsored by NS&I and the BBQ Experience sponsored by B&Q.

Target VIPs
Our exclusive VIP ticket and lounge is a unique channel for sponsors to sample, and build relationships with, our most affluent and dedicated visitors.

Sponsorship of a Show Garden
For those wishing to increase their brand profile and present themselves creatively in line with a horticultural backdrop, this is the choice for you. This option offers you strong visibility through our targeted marketing campaign.

Above and beyond
The Show offers many different routes to our audience to ensure maximum impact for your brand. Options include Show guide, web advertising, email activity, special promotions, big screens, competitions and much more...

More than just a gardening Show
BBC Gardeners’ World Live features the Countryfile Magazine Area and also takes place at the same time as the BBC Summer Good Food Show. This unique cross-over delivers a wide range of visitors with different interests and provides an exclusive platform for you to put your brand in front of new consumers.

For information on sponsorship opportunities please contact:

Al Buset, Group Sponsorship Manager 
020 8267 8393 / Al.Buset@haymarket.com 

Jennifer Hill, Sponsorship Manager
020 8267 8359 / Jennifer.Hill@haymarket.com

At Honda, we continue to support BBC Gardeners’ World Live for a variety of reasons. Not only does the Show attract a lot of customers very relevant to our sector, and is well planned and thought through, but the brand appeal and integrity that the event has by having ‘BBC’ within its title, gives even greater gravitas to the experience in the eyes of the consumer.
Martin Moll, Head of Marketing, Honda (UK)