Make the most of social media
Are you gearing up to exhibit at one of the BBC Gardeners’ World events this year and looking to maximize your impact both at the event and online?
Social media is an indispensable tool for engaging visitors in advance, as well as reaching a broader audience of garden lovers.
To help you make the most of this opportunity, our marketing team has brought together a a list of ten actionable tips tailored specifically for exhibitors at the BBC Gardeners’ World Events.
From generating buzz before the event to fostering connections with garden enthusiasts during and after, these tips will empower you to leverage social media effectively and elevate your presence at the show.
1. Create a Buzz
Start promoting your participation in the event weeks in advance. Download images from our library to let your customers and followers know you’ll be at the Show.
2. Showcase your products
Share photos and videos of specific products that you’ll have at the Show, in the weeks leading up to it. Highlight unique features and reasons to buy.
3. Use Event Hashtags
Use the official event hashtags on your posts. This will help increase your visibility to attendees and anyone following the event online.
4. Share video content from you stand
: Your stand is like a stage set – it’s the perfect place to create branded videos for social media. Whether it’s how-tos or techniques, share these videos as stories or reels during the event, to demonstrate how to use your products.
5. Encourage social sharing
Have Instagrammable moments designed into your stand. Hold competitions for posts, sharing and follows. Even create an area of your stand where visitors will want to take a photo of themselves for their social. Make it fun!
6. Run a Ticket Giveaway
Take us up on our offer of a pair of tickets for a social media giveaway. These can help boost your reach and visibility amongst a gardening audience through sharing and commenting.
7. Share visitors posts
If visitors share photos or a positive experience about your product, stand or brand, share that content on your own social media channels. It’s a great way to demonstrate happy customers.
8. Offer Exclusive Show offers to your followers
Consider an exclusive discount, or free gift at the Show, for your social media followers that they can unlock by coming to your stand and showing that they’re a follower. This is a great way to get engaged customers to your stand.
9. Connect
Get connected with fellow exhibitors, influencers and visitors. Always respond to any comments on your posts, saying “looking forward to seeing you there” or similar. This way, you will already have people to connect with on the day.
10. Keep going after the show
Keep the momentum going by posting highlights, thanking visitors for shopping at your stand, and continue sharing content created at the show.
