Make the most of social media

Are you gearing up to exhibit at one of the BBC Gardeners’ World events this year and looking to maximize your impact both at the event and online?

Social media is an indispensable tool for engaging visitors in advance, as well as reaching a broader audience of garden lovers.

To help you make the most of this opportunity, our marketing team has brought together a a list of ten actionable tips tailored specifically for exhibitors at the BBC Gardeners’ World Events.

From generating buzz before the event to fostering connections with garden enthusiasts during and after, these tips will empower you to leverage social media effectively and elevate your presence at the show.

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1. Create a Buzz

Start promoting your participation in the event weeks in advance. Download images from our library to let your customers and followers know you’ll be at the Show.

2. Showcase your products

Share photos and videos of specific products that you’ll have at the Show, in the weeks leading up to it. Highlight unique features and reasons to buy.

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3. Use Event Hashtags

Use the official event hashtags on your posts. This will help increase your visibility to attendees and anyone following the event online.

4. Share video content from you stand

: Your stand is like a stage set – it’s the perfect place to create branded videos for social media. Whether it’s how-tos or techniques, share these videos as stories or reels during the event, to demonstrate how to use your products.

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5. Encourage social sharing

Have Instagrammable moments designed into your stand. Hold competitions for posts, sharing and follows. Even create an area of your stand where visitors will want to take a photo of themselves for their social. Make it fun!

6. Run a Ticket Giveaway

Take us up on our offer of a pair of tickets for a social media giveaway. These can help boost your reach and visibility amongst a gardening audience through sharing and commenting.

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7. Share visitors posts

If visitors share photos or a positive experience about your product, stand or brand, share that content on your own social media channels. It’s a great way to demonstrate happy customers.

8. Offer Exclusive Show offers to your followers

Consider an exclusive discount, or free gift at the Show, for your social media followers that they can unlock by coming to your stand and showing that they’re a follower. This is a great way to get engaged customers to your stand.

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9. Connect

Get connected with fellow exhibitors, influencers and visitors. Always respond to any comments on your posts, saying “looking forward to seeing you there” or similar. This way, you will already have people to connect with on the day.

10. Keep going after the show

Keep the momentum going by posting highlights, thanking visitors for shopping at your stand, and continue sharing content created at the show.

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New year, new garden, new trends!

We’re through the garden gate into 2023, with a host of gardening trends blooming throughout the country. From house plants reaching dizzying heights of popularity, to the colour of the year ‘Viva Magenta’, read on for our full list of trends.

To get up close and personal with fresh garden inspiration, new plants, the latest gardening kit and more, join us in 2023.

Colour of the Year 2023

Hand-picked by Pantone, the colour of the year has been named as ‘Viva Magenta. 

Pantone describe the colour as ‘brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.’

Discover a world of colour and scent in the stunning Floral Marquee,  bursting with award-winning nurseries and display.

Sustainable gardening

Whilst your garden might seem to already be very green, it can always be greener!

Discover ways you can make gardening more sustainable, like upcycling common items to make stylish features. What was a pallet, hessian bags, bits of pipe, and tin cans, could become a planter, grow bags, water features, and wildlife habitats.

Be inspired by the BBC Gardeners’ World Magazine editorial team as they’re joined by experts to give tips and advice.

Grow your own food

Looking to go from soil to supper this year? Get brilliant advice from the National Allotment Society at the event.

Peat-free gardening

Learn about the latest peat-free compost from exhibitors who can offer face-to-face advice.

Indoor gardening

Foliage doesn’t just belong outside – bring nature indoors and be inspired by the Houseplant Hub.

Mindful gardening

Beautiful Borders returns with this year’s theme ‘My Garden Escape’ to give you space savvy ideas.

Gardening on a budget

Discover different ways you can let your garden bloom under a tighter budget, with advice from expert gardeners.

Fermented foods

Visit the BBC Good Food Summer Show (with free entry with your ticket!) and discover the latest foodie trends.

Feeling inspired? Find out what else is happening at BBC Gardeners’ World Live this June!